Search Engine Optimization (SEO): From technical audits to content strategy and backlink building, I’ve helped organisations improve organic visibility, drive qualified traffic and reduce dependency on paid channels.

Pay-Per-Click (PPC) & Paid Media: I manage campaigns across search, display, social and remarketing, optimising for return on ad spend (ROAS) and lifetime value, not just clicks.

Analytics & Insights: With experience in Google Analytics, Tag Manager, and data-monitoring platforms, I translate raw numbers into meaningful stories — identifying what’s working, what isn’t and where there’s opportunity.

Strategic Planning & Execution: Whether it’s launching a new digital product, entering a regional market or optimizing for seasonal spikes (e.g., Durga Puja & Diwali campaigns in Kolkata), I collaborate with stakeholders, oversee multi-channel rollouts and track outcomes against business goals.

Team Leadership & Stakeholder Alignment: I enjoy mentoring rising talent, aligning cross-functional teams and ensuring marketing efforts stay grounded in business logic — budgets, forecasts, KPIs and all.