How Marketing Can Help You Live a Better Life .
This article is about the importance of marketing in our life . To shape it in a better way to grow in life moreover to be happy to move forward.
The moment we talk about marketing. The thought that comes into our mind is we going to talk about any product or any business service. The answer is no we are not going to mention any product rather we are going to talk about ourselves.
Personal image personal life our day today activity. Everything is correlated to creating our personal brand. It helps to evaluate how important we are to our family to a society and to the organisation we work for.
For daily life well being we need certain things to survive to continue our livelihood, which indirectly connects us. With various products and services and the supply chain. For the same is also regulate how deal with our concern for day-to-day needs.
Marketing is an aspect. Which is bonded with most of the parts of our life be it external dealings or personal well-being.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
In this article, we are going to talk about. How marketing is related to our life and why it is important to learn marketing to be a better performer in life. What is the aspect of marketing that is more important than helps to decide the growth factor of our life?
HOW Marketing is related to our life.
In our daily life, we need a couple of things to survive. we need clothes to wear, food to eat, medicine for health, education to grow, a home to stay safe. If we look minutely, we are part of marketing either directly or indirectly. With this, all must have the needs I have mentioned above.
Marketing is fundamental to what makes us human. Marketing is not solely about selling food items real estate or cars. Everything’s in life have the involvement of process of marketing something to someone. To our family members, we market ourselves as better people. To our friends, we market ourselves as better than others. In our professional life, we market ourselves to get better paymaster and recognition.
In social media we market our self our lifestyle, we market our ideas via our blogs, articles we write. End of the day we are consumers and a marketer also. We market a product service and we consume the product and services marketed by others. So, it works both ways. Let’s get into the details of the Marketing model, the Four P of marketing.
Product: What is on sale? the item or the service. Anything or everything that is on sale. That have to have a presentation, specifications and proper package outcome.
Promotion: The way a product or service is announced. The way product is introduced to consumers. There is various channel of promotion, online and offline.
Price: The most valuable part of a product or service is the price. As how much it pinches to consumer pockets. And how competitive it is to the other product available in the market.
Place: The place is where we are selling is online or offline. As if the approach for both is different and the entire planning is also different. Because for both the scenario the consumer behaviour is different.
Marketing helps you to make your decisions about what to wear, what to eat. Where to travel, which college to take admission to. The list is endless, we cannot count the no of times in our daily lives. Where we have taken decisions with the influence of marketing. That is why a large amount of money has been spent on advertising. It works like this, you think about a product or service you need to access and your mind will reflect the product. Advertisement very recently you saw on visual media or in digital format.
WHY it is important to learn marketing:
We need to learn marketing to get a better outcome in our day to day transactions and decision making. We keep our eyes open and aware of our decision making we can have a better deal. Being a consumer, we are always looking for our needs to be fulfilled. The retailer taking advantage to sell their product or service with better marketing tricks. To make more profit. When we do have the knowledge or the idea of how a product or a service is positioned to be sold to us. We have to be well informed to make the best deal out of all.
It is a fact that a product or service has been designed in view of customer needs. It is not only creating the product and services it is also to market them based on the needs of the end-user. End of the day the user or the consumers are the targets for business creators.
Let’s take an example of our personal relationship. If you plan to date someone then you must learn the art of marketing. To market yourself in a better way to impress your partner.
That’s how our daily life has the flair of marketing in every corner but we never thought it that way. As a consumer when we decide to buy a real estate property, we look into many aspects. for comfortable living and we do compare other property also. In terms of facility, they offer the same price range.
The property owner has a choice to sell t to us or to a diff customer. But if we market ourselves in a better way. We can get a better deal also and good property but yes we have to convince the owner the way you wanted it to happen. This is how marketing influences our life to get a better opportunity. The same rule is applicable when you are going to buy a car. With a better price coat, you have asked for in terms of discount.
The internet has fundamentally changed everything these days. It helps us to close a deal faster and smarter way. Let’s take the example of buying a car. Earlier you need to visit many showrooms. To compare the model and specification of the car. But now you can do everything sitting at your home or office. Within an hour including the best price point factor also.
That is how online marketing plays a crucial role in today’s date.